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平理解好生意和护城河的重要指标。它不是随意卖高价的能力，而是因为产品差异化、用户信任和长期价值，让企业在合理范围内拥有不被价格战牵着走的能力。",22.5,{"title":150,"slug":151,"description":152,"category":132,"order":153,"type":10,"volume":10,"volumeOrder":10,"chapterOrder":10},"用户体验","yonghutiyan","段永平对用户体验的关注可以追溯到他做小霸王和步步高时期，那时他用\"消费者导向\"来表达类似的理念。2003年北大演讲中他说：\"对于企业来说，最重要的是产品，而产品又必须以消费者为导向，所以最终你要找准消...",23,{"title":155,"slug":156,"description":157,"category":132,"order":158,"type":10,"volume":10,"volumeOrder":10,"chapterOrder":10},"渠道","qudao","段永平对渠道的理解来源于他在步步高建立全国销售网络的实战经验。1999年在人民大学问答中，被问及步步高在管理上有什么特点时，他提到了\"地区唯一代理制\"的渠道管理模式。这是他最早公开谈论渠道策略的记录。",24,{"title":160,"slug":161,"description":162,"category":132,"order":163,"type":10,"volume":10,"volumeOrder":10,"chapterOrder":10},"平台","pingtai","段永平使用\"平台\"概念主要集中在分析苹果公司的商业模式时。最早出现在2011年他写的\"买入苹果思考\"中：",25,{"title":165,"slug":166,"description":167,"category":132,"order":168,"type":10,"volume":10,"volumeOrder":10,"chapterOrder":10},"生态系统","shengtaixitong","段永平使用\"生态系统\"这一概念主要是在分析苹果公司时。最早出现在2012年前后的投资问答中。当一位网友详细描述了苹果设备之间的联动体验（iPhone、iPad、Mac的无缝协作、App 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与能力圈边界。",5290,{"title":787,"slug":788,"description":789,"category":662,"order":790,"type":791,"volume":10,"volumeOrder":10,"chapterOrder":10},"段永平高度评价过的公司","topic-highly-rated-companies","按段永平视角整理他高度评价过的公司，并区分高度评价、正面关注、曾评价后修正和仍需观察。",5300,"topic",{"title":793,"slug":794,"description":795,"category":662,"order":796,"type":791,"volume":10,"volumeOrder":10,"chapterOrder":10},"段永平高度评价过的人","topic-highly-rated-people","按段永平视角整理他高度评价过的人：投资大师、企业家、创始人和关键经营者。",5310,{"title":798,"slug":799,"description":800,"category":662,"order":801,"type":791,"volume":10,"volumeOrder":10,"chapterOrder":10},"段永平正在重估的公司","topic-revaluated-companies","整理段永平从看不懂、保留或低估，逐步重新评估的公司案例：泡泡玛特、英伟达、阿里、新东方等。",5320,{"id":803,"title":393,"body":804,"category":235,"chapterOrder":10,"date":10,"description":395,"extension":1763,"meta":1764,"navigation":1765,"order":396,"path":1766,"seo":1767,"seoDescription":395,"seoTitle":1768,"slug":394,"source":10,"sourceDate":10,"sourceUrl":10,"stem":1769,"tags":10,"type":10,"volume":10,"volumeOrder":10,"__hash__":1770,"_collection":1771},"dao\u002Fdao\u002Fspeeches\u002Fduanyongping-2025niantantangpingyuneijuan-yuwangshijiaoliuzinvjiaoyu.md",{"type":805,"value":806,"toc":1746},"minimark",[807,812,820,826,831,836,841,846,851,856,859,864,869,874,879,883,895,909,912,921,927,941,951,965,983,986,994,1010,1019,1048,1054,1057,1062,1067,1089,1097,1104,1120,1126,1132,1135,1138,1143,1147,1150,1155,1158,1161,1166,1169,1184,1192,1203,1206,1209,1214,1217,1226,1229,1234,1239,1244,1249,1260,1267,1284,1290,1297,1302,1307,1315,1323,1327,1330,1335,1340,1345,1350,1353,1365,1368,1373,1377,1380,1385,1388,1393,1396,1399,1402,1407,1410,1413,1418,1421,1428,1434,1439,1444,1449,1453,1456,1461,1464,1469,1472,1477,1480,1483,1486,1489,1494,1497,1500,1503,1506,1509,1512,1515,1520,1523,1528,1531,1536,1540,1543,1548,1551,1563,1566,1574,1577,1580,1589,1592,1605,1611,1616,1619,1633,1642,1663,1667,1670,1675,1678,1681,1692,1705,1743],[808,809,811],"h2",{"id":810},"_01-初见面与运动观","01 初见面与运动观",[813,814,815,819],"p",{},[816,817,818],"strong",{},"王石","：好久不见啊。",[813,821,822,825],{},[816,823,824],{},"段永平","：听说你现在又迷上攀岩了。",[813,827,828,830],{},[816,829,818],{},"：我现在推广攀岩，推广赛艇。",[813,832,833,835],{},[816,834,824],{},"：厉害，攀岩我没攀过，不知道怎么攀。",[813,837,838,840],{},[816,839,818],{},"：到我这个年纪攀岩非常非常好。老人其实最怕摔跤。攀岩就是要形成一种摔跤，摔跤不就是手撑吗？这种就是自我保护的动作。",[813,842,843,845],{},[816,844,824],{},"：攀岩确实挺好的，滑雪也很好。刚才我们还聊喜欢骑马，我就觉得骑马我就没有那么大兴趣，就像我拉你打高尔夫，你估计也很难感兴趣。",[813,847,848,850],{},[816,849,818],{},"：兴趣是第一我非常同意，运动还是很重要的。",[813,852,853,855],{},[816,854,824],{},"：相当重要，运动完了自己也觉得舒服。",[813,857,858],{},"田朴珺：最好的运动频率，专家说一周大概3到5次左右。",[813,860,861,863],{},[816,862,818],{},"：实际上在于自己。我是早上基本5点半起床，6点半就是划赛艇。划1个半到2个小时。之后就不影响吃早餐、上班，下午有空再在岩馆里跑两圈。",[813,865,866,868],{},[816,867,824],{},"：你还上班吗？",[813,870,871,873],{},[816,872,818],{},"：我上班，我是2020年决定再创业。",[813,875,876,878],{},[816,877,824],{},"：那说明你喜欢这个，这个没有别的原因，我看这些到了一定年龄以后还要去忙，一定是他喜欢的事情。",[808,880,882],{"id":881},"_02-投资逻辑懂生意才是核心","02 投资逻辑：懂生意才是核心",[813,884,885,887,888,890,891,894],{},[816,886,818],{},"：永平，我觉得很难得，咱们虽然认识这么长时间了，这样的认真聊天很难得。我印象中大家一提你都说你买",[816,889,583],{},"，实际上大家不知道你买",[816,892,893],{},"万科","。你还记得吗？就是当年到深圳，你和我面谈完，那时候股票价格非常低。",[813,896,897,899,900,902,903,905,906,908],{},[816,898,824],{},"：那个时候，很多人说",[816,901,893],{},"的一些问题，我说至少你们看到的东西应该大概率不是真的。因为我觉得，",[816,904,818],{},"给我的印象不是一个跑到小房间里跟财务商量怎么做假账的那种人，做错是有可能，但是作假那是两回事儿。所以看你的财务数据，在当时来讲，我觉得这个价钱显然是便宜了。当时我确实买了，后来涨很多就卖了，刚好那个时候碰到",[816,907,893],{},"股价特别便宜的时候。",[813,910,911],{},"田朴珺：那是哪一年啊？我都不知道。",[813,913,914,916,917,920],{},[816,915,824],{},"：〇四、〇五年左右，大概是那个时候吧。二十年了，那还是蛮有意思的一件事。之前我没怎么买过A股，就那时候我开始做投资，买过星巴克。后来慢慢地，买A股就买了",[816,918,919],{},"茅台","。",[813,922,923,924,926],{},"田朴珺：现在您还看好",[816,925,919],{},"吗？",[813,928,929,931,932,934,935,937,938,940],{},[816,930,824],{},"：有什么理由不看好呢？当然，你要不喝酒很难理解这个问题，但是我有太多朋友喜欢喝",[816,933,919],{},"了，所以我能够懂它这个生意。我觉得你有闲钱，买",[816,936,919],{},"肯定是比放银行好，但是有没有东西可以涨得比",[816,939,919],{},"更多？肯定有。",[813,942,943,944,947,948,920],{},"田朴珺：像",[816,945,946],{},"巴菲特","当时买",[816,949,950],{},"可口可乐",[813,952,953,955,956,920,959,961,962,964],{},[816,954,824],{},"：喜诗糖果，特别像",[816,957,958],{},"喜诗糖果",[816,960,950],{},"的判断可能难度会更高一点，",[816,963,958],{},"是很像的，所以他就把整个公司都买下来了。我没那么多钱，我买不下整个公司，我买一点点总可以。",[813,966,967,968,972,973,976,977,979,980,982],{},"很多人说，",[969,970,52],"a",{"href":971},"\u002Fjiazhitouzi","很难。但",[969,974,119],{"href":975},"\u002Ftouji","更难！很多人不理解这个问题。",[969,978,119],{"href":975},"百分之八九十的散户都是亏钱的，牛市、熊市都亏。然后说我很难，我买",[816,981,919],{},"一直拿着，拿了十几年，我难在哪儿了？",[813,984,985],{},"田朴珺：您中间不会打开账户去看吗？",[813,987,988,990,991,993],{},[816,989,824],{},"：看不等于要卖，美股的账户我经常看。如果真的懂了这个企业，你不会受市场的影响。越到后头就越不容易受影响，看着账户准备随时赶紧逃的这种，就是在",[969,992,119],{"href":975},"。这样也有好处，多巴胺上升会觉得很快乐，当然赢的时候是开心的，输的时候也没那么快乐，投资不是这样。但是涨的时候也可以快乐，也有多巴胺，但它们不是同一个东西。所以投资最主要的是懂对方的生意，不然就真的很难。",[808,995,997,998,1001,1002,1005,1006,1009],{"id":996},"_03-企业文化与传承本分理性长远","03 ",[969,999,129],{"href":1000},"\u002Fqiyewenhua","与传承：",[969,1003,5],{"href":1004},"\u002Fbenfen","、",[969,1007,216],{"href":1008},"\u002Flixing","、长远",[813,1011,1012,1014,1015,1018],{},[816,1013,818],{},"：没想到，做企业已经做到这个年纪了。你从“",[816,1016,1017],{},"小霸王","”一直做到现在，大家提的是你创业阶段。实际上你带出的人，还有他们没有提到的很多人都是从你这公司出去的，这种逻辑体系是怎么形成的，有几个特点？",[813,1020,1021,1023,1024,1026,1027,1029,1030,1033,1034,1036,1037,1036,1040,1043,1044,1047],{},[816,1022,824],{},"：我们把它叫",[969,1025,129],{"href":1000},"。这个文化，大家都是",[969,1028,216],{"href":1008},"想长远。所以需要用户导向、",[969,1031,47],{"href":1032},"\u002Fxiaofeizhedaoxiang","，做事情",[969,1035,5],{"href":1004},"，",[969,1038,17],{"href":1039},"\u002Fzuoduideshiqing",[969,1041,22],{"href":1042},"\u002Fbashiqingzuodui","。这些东西看起来没有什么了不起，但是要做三十年，就厉害了，",[816,1045,1046],{},"步步高","已经三十年了。",[813,1049,1050,1051,1053],{},"坚持",[969,1052,17],{"href":1039},"，发现错了赶紧改，几十年一直这样持续下来，它确实有很大威力。但是你说某一件事、某一天、某个阶段，它是不是每件事都一定会让你获得最大的利益，其实没有人知道。",[813,1055,1056],{},"我二十多年前就退休了，所以我觉得你一定是很喜欢你做的事。我是个懒人，我想打高尔夫，让我一直管企业，我可受不了，我是连上班都不爱上的人。",[813,1058,1059,1061],{},[816,1060,818],{},"：你这是管理风格，你的管理方法非常有特点。",[813,1063,1064,1066],{},[816,1065,824],{},"：我早就不管了，二十几年了，没有管过任何东西。",[813,1068,1069,1070,1072,1073,1075,1076,1078,1079,1005,1082,1085,1086,1088],{},"田朴珺：这个就是我最好奇的点。您说二十几年前其实就把企业放手了，但是像您说的，",[969,1071,129],{"href":1000},"特别重要，怎么能放手不管之后，",[969,1074,129],{"href":1000},"依然还能保持？包括像您带出来的一些从",[816,1077,1046],{},"出来的人，现在把自己的企业做得也很好，像",[816,1080,1081],{},"vivo",[816,1083,1084],{},"OPPO","这些企业。",[969,1087,129],{"href":1000},"是怎么传承的？",[813,1090,1091,1093,1094,1096],{},[816,1092,824],{},"：招人的时候要招对",[969,1095,129],{"href":1000},"适合的人，不一定是在招人的那一个时刻、那一刹那，就把人都鉴别出来。因为经过三五年的工作，其实知道哪些人适合，哪些人不适合，而且不适合的人他自己也会走。",[813,1098,1099,1100,1103],{},"很多人想赚快钱，很多人都想着怎么蒙一票，我们就习惯了老老实实做产品，做了几十年攒了好多粉丝。这么多年，我们做手机确实很厉害，包括做手表，",[816,1101,1102],{},"小天才","手表都很厉害。",[813,1105,1106,1107,920,1109,1111,1112,1114,1115,920,1117,1119],{},"我们的文化就叫",[969,1108,5],{"href":1004},[969,1110,5],{"href":1004},"就是做你该做的事情，就是",[969,1113,216],{"href":1008},"想长远。任何事情大部分人都会讨论有没有钱赚，我们会经常讨论，这是不是一件对的事情。如果是错的事情，应该马上停止，对的事情我们要",[969,1116,22],{"href":1042},[969,1118,22],{"href":1042},"的过程当中，犯错误是避免不了的，一定会犯错，所以有学习曲线，继续往前走就好了。",[813,1121,1122,1123,1125],{},"但是对错很重要，国内会很认真地去想是非问题的企业，比例上是不高的，因为大家都要拼了命地赶紧去多挣钱，利润导向比较厉害。我们比较用户导向，我这个用户是",[969,1124,47],{"href":1032},"，不是客户导向。",[813,1127,1128,1129,1131],{},"客户导向会有点复杂，但是",[969,1130,47],{"href":1032},"就很简单，你的最终用户到底要的是什么，我们能够提供什么，文化其实贯穿的就是这些。",[813,1133,1134],{},"我们三十年司庆的时候，公司的庆祝活动标题叫“更健康、更长久”，这个话是我当年提出来的，因为那个时候很多人在讲“我们要做五百强”，“我们要五百大”，就是讲营业额，我说这个东西不重要。我们公司从来没有定过“要做到多少营业额”、“要赚多少钱”的目标，我们就讲“更健康、更长久”，凡是不健康不长久的事情，都应该停下来。",[813,1136,1137],{},"田朴珺：就是持之以恒，不被外界的各种诱惑去动摇。",[813,1139,1140,1142],{},[816,1141,824],{},"：至少你这么想，你被动摇的概率就会低。",[808,1144,1146],{"id":1145},"_04-低调与放权从合唱领唱到听众人唱","04 低调与放权：从合唱领唱到听众人唱",[813,1148,1149],{},"田朴珺：我知道您现在非常少出来。您是从2000年之后刻意想低调，想淡出吗？",[813,1151,1152,1154],{},[816,1153,824],{},"：首先强调，我从来没有低调过，也没有高调过，我觉得我很正常，我现在不是CEO了，跑出来干吗？",[813,1156,1157],{},"以前我是CEO经常要见媒体，要代表公司宣传。现在知道公司所有的事情，都是跟大家一样，从网上知道。唯一不一样的地方就是，我可以问他们真的吗？当然我会知道一些具体的东西，比方说参加董事会知道具体的营业额、销量之类的。",[813,1159,1160],{},"在公司里，我不希望别人觉得这个公司是因为我。就像领合唱一样，你开了个头，后面都是大家自己在唱。怎么能唱得这么好？我是开心的。公司对我来讲像我的孩子，又像我的兄弟朋友。感情是这个样的，我觉得挺开心，这个也是很有成就感的事情。",[813,1162,1163,1165],{},[816,1164,818],{},"：咱们很多想法我觉得是一致的，创业打拼肯定离不开你，但最后的成功是企业离开你之后还能延续下去。",[813,1167,1168],{},"但显然和你相比，我现在应该是非常不成功。刚才你说的，你不在，企业也做得很好，甚至可能是从决定开始到结束，你都不知道。",[813,1170,1171,1172,1174,1175,1177,1178,1036,1180,1177,1182,920],{},"实际上很多事情，我放权也放到像你这个水平。我从2017年就彻底从",[816,1173,893],{},"退休了，我是2011年去哈佛之后就待在国外。但是到现在还是，",[816,1176,818],{},"就是",[816,1179,893],{},[816,1181,893],{},[816,1183,818],{},[813,1185,1186,1188,1189,1191],{},[816,1187,824],{},"：我对授权是有蛮深体会的。我是那么想，你要从指示到指导、协商、授权、放权，然后最后还有一句话叫“Never out of control（不要失控）”，什么能够让企业不失控，其实就是文化。从招人开始，就要招到能够匹配的人选，主要看合适性和合格性。合适性指的就是",[969,1190,129],{"href":1000},"，合格性指的就是能力。",[813,1193,1194,1196,1197,1199,1200,1202],{},[816,1195,1046],{},"几十年的员工比比皆是，大家彼此了解、喜欢这个文化，所以大家待得下来，甚至很多人还在",[816,1198,1017],{},"。就像",[816,1201,818],{},"刚才讲的，干得久需要足够的精力，足够的激情，我觉得后期我就没有太大的激情了。",[813,1204,1205],{},"但是看我们的小伙子们还很有激情，让他们来吧，他们做得挺好。",[813,1207,1208],{},"田朴珺：像您说的，他们可能一年才汇报一两次，但还有动力把企业做好，是因为把股份都分给他们了，所以是他们自己的事了吗？",[813,1210,1211,1213],{},[816,1212,824],{},"：也不完全是因为股份，我觉得他们喜欢自己做的事情。而且我了解他们，我其实早就知道他们会很厉害，只不过他们没有那么有名而已，我有什么好不放心的，还可以自己打球。",[813,1215,1216],{},"田朴珺：怎么能做好能人的大哥？他们能力又那么强。",[813,1218,1219,1221,1222,1225],{},[816,1220,824],{},"：你并不需要做什么，他们在做他们自己的事情。比如说我投了",[816,1223,1224],{},"苹果","，就非要做蒂姆·库克的大哥吗？也不需要。这个公司虽然是我开的头，但文化是大家一起建立的，公司也是一起建立起来的。大家确实做得好，有很多东西我想象不到。他们现在做的事情比我当CEO的时候厉害多了，那么大的销量，那么多的员工。养得起员工，必须要有合适的产品。长远来讲，你靠一两句话蒙人，企业哪能超过30年呢？但很有意思的是，我们很享受这个事情，很开心。",[813,1227,1228],{},"田朴珺：我觉得有天分的成分在里面。",[813,1230,1231,1233],{},[816,1232,824],{},"：就像费德勒讲那句话，要非常地努力，最后才能让你看着毫不费力。我是不喜欢把我们做得好的事情，用一句有天赋概括掉。我花了那么多时间，那么努力地做这件事情，怎么就成天赋了？像很多人说“阿段你有语言天赋，你会说广东话”，我说“你知道吗？我来广东的时候，买了盒磁带天天练”。",[813,1235,1236,1238],{},[816,1237,818],{},"：你也很刻苦，我也很刻苦，但是效果不一样。",[813,1240,1241,1243],{},[816,1242,824],{},"：不是的。广东话我怎么学的？我来了就觉得跟打仗一样，发现广东话我完全听不懂，所以我说不行得去学。到书店找到了一本《广东话300句》。我想我的英文就是《英语900句》学的，也就学了一百来句就会了。广东话300句我也没学完，但是一个字一个字学的，而且总结了很多经验。",[813,1245,1246,1248],{},[816,1247,818],{},"：我有这种经历，我的英文和广东话差不多，到现在都是讲得不好。但有时候跟你说话很容易说英文，因为太专注了。",[813,1250,1251,1253,1254,1256,1257,1259],{},[816,1252,824],{},"：我英文其实没有那么好。以后就方便了，",[816,1255,1224],{},"耳机可以直接翻译。我第一次用",[816,1258,1224],{},"耳机，1分多钟不到2分钟就搞定了。",[813,1261,1262,1263,1266],{},"田朴珺：我觉得这就是",[816,1264,1265],{},"乔布斯","伟大的地方。",[813,1268,1269,1271,1272,1274,1275,1278,1279,1036,1281,1283],{},[816,1270,824],{},"：是的。",[816,1273,1265],{},"算是一个",[969,1276,175],{"href":1277},"\u002Fzaozhongren","，他建立这样的一个",[969,1280,129],{"href":1000},[816,1282,1224],{},"的用户导向是非常强的。虽然大企业也会有犯错误的时候，但是总体来讲，我觉得这家公司挺好的。",[813,1285,1286,1287,1289],{},"田朴珺：我知道你也算",[816,1288,1224],{},"的股东。",[813,1291,1292,1294,1295,920],{},[816,1293,824],{},"：我们有投资在",[816,1296,1224],{},[813,1298,1299,1300,926],{},"田朴珺：你未来还持续看好",[816,1301,1224],{},[813,1303,1304,1306],{},[816,1305,824],{},"：我觉得至少还没有看不好。找到一个好公司不容易，不能因为赚了点钱、股票涨了点，就赶紧卖了，来回折腾也折腾不过来，也没有时间打球了，打球对我来讲比投资更重要。对你来讲攀岩可能比把生意做多大更重要，逻辑差不多。",[813,1308,1309,1311,1312,1314],{},[816,1310,818],{},"：很多人讲运动、健康生活当然好。我发现中国企业家到50、60岁了才开始强调身体健康的重要性。我觉得像你一直保持运动是把运动当成爱好，实际上你表现得举重若轻，在各方面都是这样。而且是大家也知道，你突然离开去美国，和个人的家庭生活选择有关，那怎么来保持工作、运动、生活等等这样的一个平衡？你从",[816,1313,1017],{},"出来之后，实际上那几个逻辑特别适合。不知道这个平衡你是怎么把握的。",[813,1316,1317,1319,1320,1322],{},[816,1318,824],{},"：我叫",[969,1321,5],{"href":1004},"，该干嘛干嘛。 其实也没有那么喜欢运动。我喜欢打高尔夫，而不是因为我喜欢运动。当然做企业有责任，该做的事情当工作去做。其实平衡就是时间管理。我觉得喜欢可能最重要，不喜欢的东西你就很难花力气去做。当然有时候意识到不喜欢的事的重要性，比方我发现柔韧性有问题，就要做普拉提，平时一定要拉伸。",[808,1324,1326],{"id":1325},"_05-营销心法不说谎高效沟通","05 营销心法：不说谎，高效沟通",[813,1328,1329],{},"田朴珺：冯仑有跟我讲，因为他比较了解您嘛，我说冯哥你跟我讲一讲，阿段到底是个什么样的人。他讲了一句话。他说老王是个很简单的人，阿段是个更简单的人。后来我看书里讲到一点是对人的诚信。从最早做生意开始，有人说你是中国的“营销大王”，最早做营销大家都知道你请成龙做广告。",[813,1331,1332,1334],{},[816,1333,818],{},"：那个实际上是非常短的标段。",[813,1336,1337,1339],{},[816,1338,824],{},"：它是这样，就是说央视从来没有过所谓的标王。",[813,1341,1342,1344],{},[816,1343,818],{},"：天气预报，那个很经典，你挖掘那个时段的潜力嘛。",[813,1346,1347,1349],{},[816,1348,824],{},"：我们是需要去抢位置的。我们做营销其实特别简单，就是把要告诉用户的东西，用最高效率告诉他。什么东西告诉用户？我们有很强的原则，第一个就是不可以有任何谎话。",[813,1351,1352],{},"很多广告是假的，但是你可以找到效率更高的办法，请成龙的目的就是吸引别人来看广告。那个时候大牌明星做广告的少，其实请成龙帮我们省了很多钱。因为广告在央视播一次花的钱是固定的，请成龙出现一次吸引的关注度可能是其他人的10倍。比方说我们请成龙可能花几百万人民币，但是我们的广告投入可能花几千万，请他的费用在我们的广告投入里只占十分之一，甚至少于十分之一。如果他能够提高一倍的效率，是不是就大赚了？这是可简单的一个算术题了。",[813,1354,1355,1356,1358,1359,1361,1362,1364],{},"同时你的每一句广告词、每一个字是真的花了功夫的。",[816,1357,1017],{},"学习机的广告有一句“你拍四我拍四，包你三天会打字”，我们真的从生产线挑了一批从来没有碰过打字机的人，8个小时，没有人达不到打字员的基本水平。包你三天会打字是为了上口，实际上8个小时就够。包括我们后来请成龙做广告的广告语，“想当年我用拳头打天下，如今这电脑时代，我儿子要用",[816,1360,1017],{},"打天下”，然后是“同样天下父母心，望子成龙",[816,1363,1017],{},"”。",[813,1366,1367],{},"最早的广告词是“可怜天下父母心”，我说这个不行，然后大家就想了很久，一个字一个字琢磨，经常坐在一起吃饭也琢磨。这里面都是功夫，这个功夫其实就是你到底想表达什么，“可怜”好像就没那么舒服。这里面没有什么诀窍，全是功夫。",[813,1369,1370,1372],{},[816,1371,818],{},"：最大诀窍就是功夫。",[808,1374,1376],{"id":1375},"_06-如何面对内卷与躺平","06 如何面对：内卷与躺平",[813,1378,1379],{},"田朴珺：现在年轻人有两个说法，一个就是内卷。我不知道您知道这个词吗？",[813,1381,1382,1384],{},[816,1383,824],{},"：比我们还卷吗？但是我们高考的时候录取率才不到1%。",[813,1386,1387],{},"田朴珺：那真的是卷不过你，卷不过七七、七八届的高考生。还有一种说法是躺平。很多人说，反正也没什么希望了，也不可能暴富或者怎么样。你会怎么给年轻人什么建议，在内卷和躺平之间。",[813,1389,1390,1392],{},[816,1391,824],{},"：我觉得大家要找到自己喜欢的事情。如果你用内卷和躺平这种东西来讲的话，可能永远都找不到答案。做不好就抱怨已经失去机会、没有资源了。",[813,1394,1395],{},"我们也没有资源。在哪个年代，普通人成为一个很有成就的人都是很少的。你才20多岁，就说没房子没车。我到28岁都还没坐过车，才第一次坐飞机，开车都30岁了，我们那时候条件艰苦。",[813,1397,1398],{},"上大学才第一次打电话，那个时候不知道怎么打。记得到浙大的时候，终于找到一个电话，发现上面没有任何跟数字有关的东西。站旁边等了半个小时，终于有人拿起电话说：总机接外线。才知道原来电话这么用。",[813,1400,1401],{},"田朴珺：那上面没有按键是不是。",[813,1403,1404,1406],{},[816,1405,824],{},"：没有嘛，因为它是内线电话。大学毕业到北京的时候，搞辆自行车骑车上班，一上车发现都对着我骑过来。没在大城市骑过自行车，就马上学习，原来他们是这个样子，我觉得有道理，每个人都走一边。我在农村出来的人，从来没有体会过这件事情，所以人是一点点学过来的，不要去抱怨。我觉得好多人喜欢抱怨，环境不好，错都是别人的，赚到都是自己的，这个至少对大家没有什么帮助。",[813,1408,1409],{},"努力去找自己喜欢的事情，实在不行就努力喜欢自己正在做的事儿，你也能找到乐趣。很多人说我没有找到我自己喜欢的事，我现在没办法才躺平，其实是因为不够努力，其实没有什么好抱怨的，不是因为我们到了今天说这句话，当然也可能我就是因为运气好，或者说我就是因为有天赋，谁知道呢。",[813,1411,1412],{},"田朴珺：我觉得运气肯定是很重要的一个因素，任何人的成功，其实都不能脱离运气的成分，但是运气来的时候，你得足够地努力才能接得住。",[813,1414,1415,1417],{},[816,1416,824],{},"：有人问过我这个问题，如果你现在毕业会做什么？我说以我现在的理解，不携带任何资源的情况下，会去找一家我喜欢的公司、喜欢的老板，然后努力地做，发挥我的能力，希望被重用。",[813,1419,1420],{},"其实没有人天生什么都会，人需要有很多时间去成长、去学习。",[813,1422,1423,1424,1427],{},"我的认知可能很有限，我就想着要做一个什么样的产品，要去一个什么样的企业。当年研究生毕业的时候，本来是要留在北京的，但找好的单位我就是不想去，觉得广东这个地方可能更有机会。但是万一到时候找不到饭吃怎么办？我有一绝招可以教人高考。我从那么困难的情况高考成功了。",[969,1425,64],{"href":1426},"\u002Fshangyemoshi","都想好了，招上来教你高考，考不上完全退钱。我的本事还能都考不上吗，只要有人考上，我就能活下来。",[813,1429,1430,1431,1433],{},"田朴珺：要是当时没去",[816,1432,1017],{},"就成了新东方是吧？",[813,1435,1436,1438],{},[816,1437,824],{},"：我原话就是这样，可能就没有俞敏洪什么事了。当然这是玩笑了。如果想通了，你知道自己在干嘛，其实自信就会高很多。",[813,1440,1441,1443],{},[816,1442,818],{},"：机会是给每个人的。",[813,1445,1446,1448],{},[816,1447,824],{},"：我觉得现在的机会可能比我们那个时候要多。",[808,1450,1452],{"id":1451},"_07-教育观-安全感与边界感","07 教育观： 安全感与边界感",[813,1454,1455],{},"田朴珺：有很多说法，说中国哪一代人是最幸福的？就60尾70头的那一代，他们几乎赶上了整个改革开放。",[813,1457,1458,1460],{},[816,1459,824],{},"：我觉得都是没想明白。",[813,1462,1463],{},"田朴珺：所以你觉得现在的年轻人仍然有大把的机会。",[813,1465,1466,1468],{},[816,1467,824],{},"：当然，你看现在多少年轻的富豪，对不对？年纪轻轻，二十几岁、三十几岁，就几个亿美金身家了，问题是为什么他不是你呢？",[813,1470,1471],{},"田朴珺：这是很多人都要问的，为什么不是他。",[813,1473,1474,1476],{},[816,1475,824],{},"：要问他自己呀，他怎么能问别人。凭什么是你不是我？他爸也没有什么，对不对。不要说三十几岁，拉布布的老板其实年纪也不大。我开始也觉得拉布布是很神奇的一个东西，再仔细看人家十几年，真是一点一滴做出来的。虽然我看不懂这家公司，我不会去买他们股票，不会做他们投资，但是他能够把情绪价值的产品做成这个样子，不是随便就能做成的。我看过王宁他的讲话，真的是花了功夫的，所以不要一句话把人家运气说成狗屎运，对不对？",[813,1478,1479],{},"我觉得所有的成功，绝大多数都是因为努力，努力后面有没有天赋？我不知道。",[813,1481,1482],{},"很多人把自己不刻苦没有成就，归罪于社会没有给他条件，没有给他机会。我觉得那是对社会的不公平。",[813,1484,1485],{},"社会其实给每个人的条件和机会都是一样的，我们都是这么过来的嘛。我父母就是普通的教师，还不是说很好的那种，我们那时候都是穷人，除了个别人稍微好一点以外，没有谁条件特别好的，都是靠自己。",[813,1487,1488],{},"田朴珺：有的时候是时代造就了你，有的时候你也可以创造自己的时代。",[813,1490,1491,1493],{},[816,1492,824],{},"：时代造就了某个人，这个说法是一定不对的。因为那个时代那么多人呢，怎么就造就了你呢？这个逻辑就把别人的成功归罪于社会对他不公，这样他们真的能感觉好一点吗？确实我不太理解。又说是吃了改革开放的红利，那你怎么就不吃呢？",[813,1495,1496],{},"凭什么我就吃到了，我又没有什么特别的，因为我的情况是特别简单的，真的就是一个普通人，并没有一个显赫的家世，也没有人教过我，甚至连考工科都不是家里教的，因为我父母虽然是老师，但是他们都是文科的，家里头我们高考的时候连本书都没有，到处借高考自学考试的书，有17本。借来一本，3天必须得看完，题都得做完。真的是不容易的，但是你很享受，你很开心。",[813,1498,1499],{},"比方说原生家庭对大家的影响。我有时候会想这个事，我就觉得，看来我真的是有运气。我父母对我，他们并没有干什么事情，只是没有逼我干什么，所以我是一个很有安全感的人。",[813,1501,1502],{},"我总是觉得带小孩最重要的是要帮他建立安全感。不要去逼他干不喜欢的事情，但是你引导他是一件很费劲的事情，打一顿骂一顿很容易，所以我说你不能打孩子，不能骂孩子，不能吼孩子。那该怎么办？就要琢磨了。",[813,1504,1505],{},"我儿子、女儿当球童时候，小孩打坏了球是要发脾气的，会哭、会闹，我就看到好多家长这个时候跟小孩就顶上了。至少我现在不会，开始的时候我也是想办法叫我儿子不能哭，后来发现你跟他说什么都没有用。",[813,1507,1508],{},"他开始打比赛的时候6岁，他在那一个时刻是有情绪要去发泄的。比方说爸爸我不爱你了，他在那一刹那很生气，他骂你不表示他真的不爱你，如果跟他较上劲了，那就是不对。",[813,1510,1511],{},"因为小孩有时候会讲这句话，爸爸我恨你，妈妈我恨你。你如果真的爱孩子，你就应该有一个所谓无条件的爱。他伤心的时候，你要容纳他、容忍他，但同时要教给他。比方说他扔杆子，我就往前走了，我说你扔杆子是可以的，但是要自己捡回来，不然下个洞你就没球杆打了。他一想也对，自己又去捡回来了。",[813,1513,1514],{},"有些事情要制止，比方说他生气了以后会砸果岭，我说这个不能砸。砸了以后，我们就马上报告球会。小朋友砸了果岭，罚款500块，要从他的零花钱里头扣。他就可心疼了，以后就不砸了。你吼他，不会帮他任何忙，但是会让他觉得吼是一个解决办法，你看打孩子的这些大人都是小时候被打大的。但是不打孩子不等于你不能教他，不能够纠正他，你要想办法。",[813,1516,1517,1519],{},[816,1518,818],{},"：你刚才讲的话是非常对，有的时候打孩子是因为小时候自己本身调皮。",[813,1521,1522],{},"田朴珺：我小的时候因为特别皮，我妈就会揍我，几乎每个礼拜都会被揍一顿，但我觉得被揍有一个好处，就是抗压性特别强，当然可能您不同意我的观点。现在很多小孩很脆弱，但是我觉得因为我小时候是挨揍长大的，我会觉得说别人在说我两句的时候，我不太会当回事。",[813,1524,1525,1527],{},[816,1526,824],{},"：打孩子不会增加孩子的抗压力，但会增加他的不安全感。",[813,1529,1530],{},"田朴珺：小孩子是需要管教的。我女儿现在很小，才5岁，她也会有那种生气的时候，她会跟你讲我不爱你了，但其实是小孩子的气话。她不敢掐我，但是她有脾气的时候敢掐她爸，把她爸胳膊这儿都掐得有点要起皮了。",[813,1532,1533,1535],{},[816,1534,824],{},"：这个时候你要跟她讲一下。因为当她可以掐你的时候，她再着急在外面有可能会掐别人。所以这个要小心，我觉得是要有边界的，不能做的事情，很坚定地告诉她，你不可以做这件事情。不需要吼，这个不需要很大的声音，就是告诉她，这个不可以，她可能就会停下来。小孩其实一直都在听，一直都在学。",[808,1537,1539],{"id":1538},"_08-回顾与反思运气努力与认知","08 回顾与反思：运气、努力与认知",[813,1541,1542],{},"田朴珺：假如你再回头看，有没有什么事，现在想起来你会觉得你做不到。当时你做到了，但过后会觉得我当时怎么这么厉害，我怎么能做到。",[813,1544,1545,1547],{},[816,1546,824],{},"：我骑自行车摔到空中这个，我再来一次，我能不能做到，是不知道的。",[813,1549,1550],{},"其他的事我觉得都是很顺理成章做到，但是你有靠运气的时候。比方我们拍个广告时段，那个时候怎么就让我拍着了呢。",[813,1552,1553,1554,1556,1557,1559,1560,1562],{},"我买",[816,1555,583],{},"，买了以后六个月涨了20倍，我全仓买的，账上那些钱我就都买了",[816,1558,583],{},"了。你说投资真厉害，再来一次。我说我不会，所以我不能把这个作为我能力强。但是我决定买",[816,1561,583],{},"这件事情，是我厉害的地方。让它六个月涨20倍那个不是我的本事。",[813,1564,1565],{},"但是你说涨20倍厉害吗？大把股票涨好多倍，但是用了好多年。所以很多人把这个短时间赚到钱作为一个追求的东西，那个是错的。",[813,1567,1553,1568,1570,1571,1573],{},[816,1569,583],{},"就是因为我发现我能够理解他们的生意，因为我做游戏出身的，看他们做游戏的方法有点意思。他们一堆很喜欢游戏的人，我觉得他们能做好，所以我当时因为刚开始做投资，你也可以说就是运气好，上来几乎重仓的",[816,1572,583],{},"，因为我发现这家公司我能搞懂。",[813,1575,1576],{},"那个时候大家又说这些公司要退市什么的，我们公司一直退着呢，我们就没上过，那就没价值了吗？",[813,1578,1579],{},"这家公司是有价值的，我愿意买它我就买了，所以它完全取决于你是不是懂这个生意。我觉得它不是运气，但是我在同样的点重复同样的回报，这个我没有办法做到。我要是能够一直这么重复，早就世界首富了。",[808,1581,1583,1584,1586,1587],{"id":1582},"_09-巴克福午餐的启示商业模式与企业文化","09 巴克福午餐的启示：",[969,1585,64],{"href":1426},"与",[969,1588,129],{"href":1000},[813,1590,1591],{},"田朴珺：你有一个门徒，现在也很厉害，号称是你的门徒，就是黄峥。",[813,1593,1594,1596,1597,1600,1601,1604],{},[816,1595,824],{},"：他从来没说过，别人说的。我们就是朋友，因为他进",[816,1598,1599],{},"谷歌","之前，",[816,1602,1603],{},"丁磊","介绍他认识我的，我发现他确实是我当年聊天的同龄人里头，特别有悟性的一个人，能够跟得上我说的东西，能够理解。因为他也没有碰过企业，他是认为我当年跟他讲的话，对后来他经营企业有帮助。后来人家说我，他也自己说，我是他的导师。我觉得如果他说可以，我不会说这句话，我一直把他当朋友看，他是我很好的一个朋友。但是我们也不常见面，偶尔会发个短信，可能一两年有一次联系。",[813,1606,1607,1608,1610],{},"田朴珺：你当时带他去见了",[816,1609,946],{},"，当时好像是说只能带6个人。",[813,1612,1613,1615],{},[816,1614,824],{},"：七个人。我搞错了，我带了八个。",[813,1617,1618],{},"田朴珺：你觉得最大的收获是什么？",[813,1620,1621,1623,1624,1626,1627,1629,1630,1632],{},[816,1622,824],{},"：我最重要的收获就是我问他，你看公司最重要的什么，他说",[969,1625,64],{"href":1426},"。那个给我印象很深，因为我们看公司就是什么都看。我说你第一个看什么，他说",[969,1628,64],{"href":1426},"，如果",[969,1631,64],{"href":1426},"不对，我就不往下看了。他有过滤器，他讲的叫做对的人和对的价格。到我这里，我连对的价格都不讲了。",[813,1634,1635,1636,1638,1639,1641],{},"因为价格是你的运气，但是",[969,1637,64],{"href":1426},"的第一关一定要过，你还要看他",[969,1640,129],{"href":1000},"是不是你喜欢的。",[813,1643,1644,1645,1647,1648,1650,1651,1653,1654,1656,1657,1659,1660,1662],{},"不好的",[969,1646,129],{"href":1000},"，它可能会把好的",[969,1649,64],{"href":1426},"毁掉。这就是我为什么最后喜欢",[816,1652,1224],{},"，我就喜欢他们的",[969,1655,64],{"href":1426},"和",[969,1658,129],{"href":1000},"，我觉得",[816,1661,1224],{},"确实是一个好公司。当然我们公司也很好，只不过不是上市公司而已。",[808,1664,1666],{"id":1665},"_10-ai与未来是工具还是威胁","10 AI与未来：是工具还是威胁？",[813,1668,1669],{},"田朴珺：现在AI人工智能发展得这么高速，有的人说它代表了未来的希望，也有人说它可能是未来的毁灭者，你会怎么看这个问题？",[813,1671,1672,1674],{},[816,1673,824],{},"：也许我们未来的希望就是被毁灭了，谁知道呢。但是AI确实厉害，它大幅度地提高效率。你看两年的时间它改变了好多东西。",[813,1676,1677],{},"是福是祸不知道，但是我也很想把这个东西琢磨得明白一点，至少它省很多事。现在啥都可以问AI，它可以在好多地方帮忙。当然你可以多查几个，因为AI有时候胡说八道，它会乱讲。再过一百年可能我们就不是讨论AI了，就是AI在讨论过去的事情。",[813,1679,1680],{},"田朴珺：我们就像熊猫一样被保护在某个基地，然后有AI参观我们，大概有这种可能性。今天聊得有点意犹未尽，对我来说很有收获。",[808,1682,1684,1685,1688,1689],{"id":1683},"_11-平常心长期主义","11 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